Updated: Dec 6, 2021
Years ago, if someone would have told you about the significant benefits of hiring a professional copywriter for your business, undoubtedly, you will scratch your head.
Today is another era. It is all about your brand's online presence, your relationship with your audience and customers, and are you listening to the pain points of your target audience?
Some organizations are absorbing all the strategies to tailor their copywriting strategy. But only a handful can touch success in identifying what it takes to attract the target audience. Call-to-actions, seamless UX, engaging blogs might not be enough to convert your audience into customers.
Sometimes you need more.
And that more, could be hiring a professional copywriter?
Business owners put their sweat and blood into shaping their business model and still get disheartened to see the analytics, owing to how a copy performs.
Do what you're good at and less of what anybody else can do well.
Here I am collating all the points on why you need to hire a copywriter to generate a fail-proof content strategy.
One. Hiring a professional copywriter saves you time.
When a professional does the job, automatically, you get a fast, vivid result. Where competition is neck to neck in the world of business, can you afford to waste time? If you aren't taking action, someone else will. Copywriters know the nitty-gritty, the research, the trends, and, of course, placing the right words in the right place.
Two. Offers a unique brand voice.
In the extensive diaspora of online businesses, it is safe to say, having a unique brand voice stands you out. In the already clustered field, where your emails flood with offers, a kick-ass copy can make all the difference to entice customers.
If you have an audience in mind, you know what to deliver.
Copywriting does it for you. Maintain a cohesive voice with the same tone, the same voice that becomes authentic to your business.
Three. There's no room for errors.
Grammar mistakes, the lingo can break or make any business. A landing page exhibiting nasty vocabulary or, let's say, punctuation errors would turn off the audience, let alone convert it to a customer.
Hence, it would be ideal to have a professional copywriter for crafting expert materials. There may come many errors that the untrained eyes can miss, but a professional writer would leave no stone unturned in making your copy impeccably clean and error-free.
Four. Persuasive copywriting is a must.
Not all writers have the talent to create engaging, persuasive copy that pushes the audience to the sales funnel. For example, if you're craving spicy Chinese food and end up getting a bland, healthy salad, it would hit your appetite hard.
The same holds for persuasive copywriting, wherein the brand allures the audience, so they end up closing the deal and sounding not too salesy.
Such is the magic of copywriting, where you persuade clients with the power of words and not sounding completely sales-driven.
For n no of businesses, there are n no. of styles, and only a skilled copywriter can match the needs of a business.
Five. Clean and crisp copy.
A seasoned copywriter lends a generous serving of what we call 'clean and concise copy'. While targeting clients of all sorts, copywriting gets tailored and ultimately benefit a business in harbouring more audience.
In a world of information overload, you need to have someone who can narrate your vision board into a few lines. Prospects would appreciate if your content is quick and easy to absorb. Reports suggest,
About 55% of visitors spend less than 15 seconds on the web. Hence, the landing page is everything.
Also, there is an audience that appeals to long posts. A professional copywriter can eloquently deliver this variation in content and copy.
Six. Boost in organic traffic.
While you think only SEO can do the magic to get organic traffic. Well, it is a fine concoction of magical copywriting and the proper infusion of keywords.
The audience keeps their eyes wide open for an enticing copy. Something they can relate to, something that delivers to their pain points. Consistent content and copy strategy with blogs and social media will help keep your audience hooked and eventually ignite interest in the business's product and services.
So, who's not up for it?
Effective marketing calls for a cemented content strategy with impeccable content. If you want to excel in the vast pool of online business, a freelance copywriter or someone onboard can entirely change your interaction with the audience.